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NCLR Capital Awards

  • March 5, 2013

For over 26 years, the NCLR Capital Awards have recognized elected officials and their outstanding support of public policies that are vital to Hispanic Americans.  In 2013, Hyundai Motor America was a Co-Chair sponsor of the awards show.  Over 750 Hispanic community leaders, elected and appointed officials, executives from Fortune 500 companies, students, and philanthropic leaders attended the award event.  This year’s award recipients included New York City Mayor Michael Bloomberg, California Attorney General Kamala Harris, and Pulitzer Prize-Winning Journalist Jose Antonio Vargas.

See Hyundai’s sponsorship acknowledgement here at timeline 5:19:

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Multi Cultural Media Luncheon

  • February 6, 2013

The Multicultural Media Luncheon is a yearly awards event hosted by the Ajamu Group and held during the North American International Auto Show to recognize the achievements of companies and individuals that have a positive impact on diversity through media. Hyundai was the Presenting Sponsor of the event which included a Keynote speech by entrepreneur Kimora Lee Simmons.

In 2013, Zafar Brooks, Director Corporate Social Responsibility and Diversity Inclusion received the Global Community Award.  Zafar Brooks’ speech can be viewed here:


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Museum Of Latin American Art

  • January 24, 2013

On January 24, 2013 Hyundai donated $25,000 to match the Museum of Latin American Art’s (MOLAA) fundraising efforts to purchase a bus to offer local students access to modern and contemporary Latin American art. Hyundai’s gift will allow the Museum initiate the MOLAA on the Move initiative to serve an additional 5,000 students annually from schools in the Greater Los Angeles Metropolitan Area.

MOLAA is the only museum in the United States exclusively dedicated to the presentation of modern and contemporary Latin American art and plays a critical role in the vitality of our nation’s cultural landscape, serving the significant and fast growing Latino population. Despite its relevance, few institutions across the US preserve and present the artistic contributions and the rich cultural heritage of Latin America, especially in the 20th and 21st centuries. MOLAA fills this void by educating the public about modern and contemporary Latin American art through the presentation of a significant permanent collection, dynamic exhibitions and related educational and cultural programs.


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Martin Luther King Jr. National Memorial Project Foundation

  • January 19, 2013

To commemorate the life and legacy of Dr. Martin Luther King Jr., Hyundai made a $1 Million donation to the Martin Luther King Jr. National Memorial Project Foundation. The permanent memorial to Dr. King can be seen at the National Mall in Washington, DC. The memorial opened to the public on August 22, 2011, after more than 20 years of fundraising, planning, and construction. Dr King is only the fourth non-President to memorialize on the National Mall.

Hyundai continues to be a partner with the MLK Memorial Project Foundation. In January 2013, Hyundai sponsored the MLK Foundation’s recent Presidential Inauguration actives.


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Hyundai Coats For Kids

  • January 12, 2013

Since 2010, Hyundai has donated 1,000 winter coats each year to Focus:HOPE and the HOPE Village Initiative which is committed to supporting academic achievement of children living in the neighborhoods around the Focus:HOPE campus in Detroit, MI.  The Hope Village Initiative aims to make Detroit a desirable place to live, work and raise a family.  Hyundai also made a $10,000 donation to Focus: Hope to support their mission dedicated to intelligent and practical solutions to reduce hunger, increase economic and educational success, and community development.

In 2012, Hyundai expanded the Coats for Kids initiative to other cities by making a one-time donation of 1,000 winter coats to the Boys & Girls Club of El Paso, TX.  In January 2013, Hyundai also made a one-time donation of 1,000 winter coats to the community organization Park Pride and the City of Atlanta’s Department of Parks, Recreation and Cultural Affairs.

2014 will mark the 5th year of the Hyundai Coats for Kids Initiative.  In addition to supporting the community of Detroit with 5,000 winter coat donations, Hyundai will also be donating 1,000 winter coats to a non-profit organization in Washington DC.  By February 2014, Hyundai will have donated 8,000 coats.

Through the Hyundai Coats for Kids initiative.  Hyundai aims to provide children in underserved communities with the practical necessity of a warm coat to help increase school attendance during cold winter days.


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Congressional Black Caucus Foundation (CBCF)

  • September 21, 2012

Hyundai has been a sponsor of the Congressional Black Caucus Foundation (CBCF) since 2007.  The CBCF is a nonprofit, nonpartisan public policy, research and educational institute that aims to help improve the socioeconomic circumstances of African Americans and other underserved communities.  Hyundai supports various CBCF activities and programs including the CBCF Congressional Internship Program and the Annual Legislative Conference.

In 2012, Hyundai was a corporate sponsor of the 42nd Annual Legislative Conference that provided attendees access to 80 issues forums, sessions and brain trusts which offered opportunities for meaningful dialog and solution development to the critical issues impacting the African American community across the country.

Hyundai was also the title sponsor of the CBCF VIP Black Party Celebration which was held on September 21, 2012 at the Howard Theater in Washington DC.


Left to right: Chris Hosford, Hyundai Executive Director Corporate Communications; A. Shaunise Washington, President & CEO CBCF; Zafar Brooks, Hyundai Director General Affairs, Government Relations, and Diversity Inclusion.

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Innovators Of Change

  • July 7, 2012

One of Hyundai’s pillars of success was built on their emphasis on Style and Design.  Years ago, most consumers didn’t look to Hyundai for design.  With the current focus on Fluidic Sculpture, and due to the fact that Hyundai is finding ways to design the interior of their cars with rich features normally found in vehicles that cost thousands more, we dubbed Hyundai this year’s experiential diversity campaign “Innovators of Change.”

To support this overarching theme, our strategy was to bring “Innovators of Change” to life.  With the assistance of N2U Creative Marketing Group, we sought to find African American tastemakers that also had significantly leveraged Style and Design to change the face of their industry.  Our featured hosts engaged the NAACP audience with stories of how they overcame adversity to succeed in their various fields.  Hyundai applauds and recognizes the 2013 Innovators of Change:

Karl Kani – Considered the father of Urban Fashion.  Working without a template, Karl Kani pioneered a movement in Urban Fashion that birthed a billion dollar industry.  Currently, Karl Kani has 10 flagship stores in Japan, and other stores throughout Europe.

Cynde Watson – Owner of Color by Watson.   Beauty Expert for Good Morning America, Dr. Oz, Rachael Ray and many others, Cynde was the first African American women to have her own cosmetic line distributed through Home Shopping Network.

Kelly Price – A multiple Grammy nominated singer and performer, Kelly Price initially broke ground as an award winning songwriter.  Initially passed over because she was not considered the traditional R&B songstress, Kelly continued to win over audiences with her passionate voice.

Andre Hudson – Design Manager, Hyundai Design North America.  Andre was the lead designer behind the revolutionary design of the 2012 Sonata.  Through his work, Hyundai coined he phase Fluidic Sculpture; an automobile design to inhibit the feeling that an object is in motion although it is standing still.

Tobias France – Designer, Hyundai Design North America.  Tobias uses the inspiration of classic cars and modern architecture to develop the design for Hyundai vehicle exteriors.  He seeks to provide the drivers of Hyundai vehicles with an elegant yet race-inspired driving experience.

In their own right, each of our featured host is an “Innovator of Change.”

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Cynde Watson providing a fashion make recommendations to NAACP attendees.

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Hyundai / Telacu Education Foundation Partnership

  • June 8, 2012

Since 2010, Hyundai Motor America has partnered with The East Los Angeles Community Union (TELACU) Education Foundation in a comprehensive educational initiative. The TELACU College Advisement and Leadership Program (CALP) is the key support system that ensures the academic success of Scholars through graduation and beyond. CALP provides skill-building seminars, counseling, peer mentoring and leadership development activities. Internships and mentoring relationships with corporate partners further equip and prepare the TELACU Scholars for their chosen careers.

This initiative includes sponsorship of the Hyundai Scholars program where undergraduate college students work as interns for TELACU in the areas of business, health care, and social services. In 2012, Hyundai Motor America made a 3-year commitment to the Hyundai Scholar / TELACU Internship program by funding CALP to support 10 interns per year staring in the 2012-2013 academic school year.

In addition, Hyundai is also a continuing sponsor of the TELACU Annual Scholarship Awards Gala where the Hyundai scholars are recognized by TEALCU for their academic accomplishments. This year, the Scholarship Awards Gala will be help on June 8, 2013 at the exciting LA Live entertainment complex in downtown Los Angeles.


Left to right: Priscilla Lizzaraga, SVP TELACU Education Foundation; David Lizzaraga, Chairman TELACU Industries.

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CHCI Congressional Intern Program

  • May 8, 2012

Hyundai has established a partnership with the Congressional Hispanic Caucus Institute that includes providing funding for the CHCI Congressional Internship Program.  The purpose of the program is to expose Latino students to the legislative process and to strengthen their leadership skills, ultimately promoting the presence of Latinos on Capitol Hill and in Federal Agencies.

The CHCI Summer Congressional Intern Program provides the promising Latino undergraduates from across the country to participate in a community service project and receive professional development by being placed in a Congressional Office or Federal agency for a period of eight weeks.

Over the last two years, Hyundai has sponsored four CHCI Summer Congressional Interns:


Gregory Gonzales, 2012 Hyundai Intern
Hometown: San Antonio, Texas
School: Saint Mary’s University
Major: Communications
Placement: The Office of Rep. Charles Gonzalez

Gregory Gonzales is a San Antonio native, born and raised. Attending St. Mary’s University as a sophomore majoring in Communications, he has been an active participant in the community in and around San Antonio. Greg chose to attend St. Mary’s for its recognition as the second leading university in the nation committed to service and social mobility. It is through this duty to serve that Greg has continued his extensive volunteerism through college.

As an Eagle Scout with the Boy Scouts of America, Greg has led many projects and volunteer efforts to raise awareness about homelessness, poverty, and wounded veterans’ needs in the San Antonio community. As the president of the Young Oblates Association, he led monthly gatherings to feed the homeless in San Antonio. In addition, he spends his Saturday mornings to volunteer at the Haven for Hope organization to work towards ending homelessness. Greg also spent time building relationships with head injury patients through the Alamo Head Injury Association, and also helped return soldiers back to the states.


Upon graduating from college, Greg plans to move to Chicago to pursue his studies in Communication. The CHCI internship will allow Greg to learn from some of the best communicators in the country and provide a foundation for him to become a more successful speech writer and speaker.


Cecilia Herrera, 2012 Hyundai Intern
Hometown: Los Angeles, California
School: University of California – Los Angeles
Major: International Studies
Placement: The Office of Rep. Xavier Becerra

Cecilia Herrera was born and raised in Los Angeles, CA by Salvadoran immigrant parents. Like many Salvadorans, her parents left their home country due to the violent Civil War of the 1980s. Her parents’ experiences and work-ethic helped mold her into the ambitious individual she is today and led her to be the first in her family to pursue a higher education.

In the fall of 2012, Cecilia will begin her final year as an undergraduate at UCLA. She will be graduating in June 2013 as an International Development Studies major with a Public Policy and Labor/Workplace Studies double minor. She was recently inducted into the Gamma Sigma Alpha Academic Honor Society.

Her passion for her culture and community is reflected in the organizations she is involved in. She was recently elected President for the UCLA chapter of Lambda Theta Alpha Latin Sorority, Inc., the first Latina academic sorority in the nation. In addition, this past year she was the UCLA Statewide Representative for la Unión Salvadoreña de Estudiantes Universitarios (USEU). She visited El Salvador for the first time with UCLA’s Habitat for Humanity Global Village Program in December 2011. This experience influenced her to be the coordinator for a trip to Peru with the same program this upcoming December.

Through UCLA’s External Vice President’s Office, Cecilia was a part of the University of California Student Association 10thAnnual Student Lobby Conference in Sacramento, CA. In addition, she also was a part of the United States Student Association 46th Annual Legislative Conference in Washington, DC. Both conferences seek to develop student leadership and offer opportunities for students to network around a variety of higher education issues.

As a CHCI Intern, Cecilia hopes to continue developing as a leader and strengthen her knowledge of public policy.


Ismael Armendariz Jr., 2011 Hyundai Intern
Hometown: Downey, California
School: University of California-Berkeley
Major: History
Placement: The Office of Rep. Lucille Roybal-Allard

Ismael Frank Armendariz Jr. was raised in Downey, California, by his mother Cynthia Magaña and his grandparents Frank and Margie Magaña. Armendariz is currently pursuing a history degree at the University of California, Berkeley. Prior to transferring to U.C. Berkeley, Armendariz attended East Los Angeles College where he competed on the wrestling team, where he was honored as both the 2005-06 ELAC Scholar Athlete of the Year and Athletic and Academic All-American.

Armendariz’ passion for his community and his interest in social justice led him to intern at the Raza Recruitment and Retention Center, a student-initiated outreach and retention resource for U.C. Berkeley students. He was honored as the Academic Retention Intern of the Year and selected as the educational awareness coordinator. Along with eight other coordinators, Armendariz was given the task of managing a nonprofit organization, responsible for advocating on behalf of the Hispanic community at U.C. Berkeley. With the aid of his colleagues, Armendariz raised more than $7,000 towards eight scholarships for undocumented students. Armendariz also collaborated with different campus organizations and community centers to host a health and legal rights fair, a multicultural custodial appreciation dinner, and various workshops to assist the Hispanic community. He also organized two “brown bag” events in which the Latino community at U.C. Berkeley prepared lunches for day laborers and distributed essential information regarding worker and immigration rights.

Armendariz was recently elected to serve as the Bridges multicultural resource center director of organizing and community development for the 2011-12 academic year.

As a CHCI Intern, Armendariz aspires to broaden his skills as an advocate and help him create change within the Hispanic community.


Lissa Palacios, 2011 Hyundai Intern
Hometown: Los Angeles, California
School: Cerritos College
Major: Education
Placement: The Office of Rep. Grace Napolitano

Lissa Palacios was born and raised in East Los Angeles. She is currently attending Cerritos Community College and majoring in liberal studies with a focus in education. Palacios has a passion for education and a strong interest in politics. She hopes to be able to learn from her Capitol Hill experience and return to East L.A. to contribute in her community.

Palacios has demonstrated an extraordinary commitment to the Hispanic community as a youth leader in local community activities, specifically with Eastmont Community Center located in East Los Angeles. She has supported voter registration activities, helped distribute food to low-income families, and organized local youth in community volunteer projects.

Since 2006, Palacios has volunteered her time with the East Los Angeles Cityhood effort. Palacios understands the need for a city council in her community, as well as the potential her community holds to become a productive and inspiring city. She is very involved in efforts to incorporate East L.A. Palacios has assisted with planning meetings and fundraising events, canvassed the neighborhood and engaged in discussions with fellow residents about the pros and cons of the incorporation effort. She has also participated in media events to demonstrate her support.

As a CHCI Intern, Palacios hopes to grow as an individual and mature as a leader. Her goal is to return to East Los Angeles and implement all she has learned in her community.

From left to right: Gregory Gonzales, 2012 Hyundai Intern; Cecilia Herrera, 2012 Hyundai Intern; Ismael Armendariz Jr., 2011 Hyundai Intern; Lissa Palacios, 2011 Hyundai Intern

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Too Important To Fail: Parent Education Summits

  • October 9, 2011

Sponsored by Hyundai Motor America, this grassroots parents’ engagement effort informed parents and the community about educational initiatives and programs, family and school partnerships, and school district resources. The sessions included learning strategies to support homework, planning summer learning activities, and the impact of absenteeism as well as health and safety on learning. The Too Important to Fail Parent Education Summits kicked off in Los Angeles and traveled to Philadelphia, Chicago, Washington, D.C., Atlanta, Houston, and Montgomery, Alabama.


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