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1st Annual Hyundai Employee Resource Group Day

  • July 25, 2018

This day at Hyundai Motor America in Fountain Valley is a large celebration of the success of diversity efforts at Hyundai. The day illustrates Hyundai’s commitment to diversity and inclusion. We make Hyundai a great place to work. The luncheon was hosted by a wide variety of Hyundai ER Groups for Hyundai and its diverse local community.


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Hyundai Motor America Hosts Inaugural Community wide Asian American & Pacific Islander Heritage Month Celebration

  • May 30, 2018

This longtime internal event now community leaders, elected officials and business partners to convene around the theme “Unite Our Vision by Working Together,”  as Hyundai announces a donation of $100,000 for disaster relief for the people impacted by the Kilauea volcanic eruption in Hawaii. The Hyundai diversity team and the Asian Cultures employee resource group hosted this event, which included a red carpet arrival, “A Taste of Asia” food event, guest speakers and entertainment.


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2018 Red Cross Sound the Alarm Event

  • May 12, 2018

Everyday 7 people in the U.S. die from house fires. The Hyundai’s Asian Employee Resource group volunteered, distributed safety education materials to more than 88 households and installed 287 smoke alarms for residents in one day.


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Hyundai Hope On Wheels Surpasses $145 Million To Research Celebrating Its 20th Year In The Fight To End Childhood Cancer

  • March 29, 2018

The organization announces $15 million in new grant winners at the New York International Auto Show as part of Hyundai’s longstanding support to pediatric cancer.

FOUNTAIN VALLEY, Calif., March 29, 2018 — Today, Hyundai Hope On Wheels® (HHOW), a 501c3 nonprofit organization, celebrates its 20th year in the fight against pediatric cancer and announces plans to exceed $145 million toward pediatric cancer research. In celebration of its 20th anniversary, HHOW will host its annual launch event at the New York International Auto Show to recognize the grant award-winning institutions, doctors, and children affected by pediatric cancer. The campaign theme for this year is: 20 years of saving lives and creating hope, in the fight to end childhood cancer. HHOW also introduces two new 2018 National Youth Ambassadors: Elizabeth Blair (11) and Carter Gates (12). The launch event is hosted by awarding winning journalist and multimedia personality Soledad O’Brien, and special musical performances by Broadway’s Betsy Wolfe, Alton Fitzgerald White and the Broadway Youth Ensemble. This annual event takes place in conjunction with the preview night of the New York International Auto Show in the Jacob Javits Center at the Hyundai booth on Thursday, March 29th at 6:30 PM. Begun in 1998 by Hyundai and its U.S. dealers, HHOW is one of the longest continuously running CSR initiatives in the auto industry and is dedicated to helping kids fight cancer. The program was begun in the Boston, MA area and quickly traveled to support children’s hospital throughout the U.S. with research grants to help find cures and to improve care for children fighting cancer.

“The fight to end childhood cancer remains a top priority for HHOW. Because of research, 80% of those kids can be cured. However, even one child who loses his/her battle is far too many,” says Brian Smith, Chief Operating Officer, Hyundai Motor America. “For 20 years, Hyundai and its dealers have dedicated their mission to saving lives and creating hope. We want children to know that Hyundai is on their side.”

Funding Research to Find A Cure
In 2018, fifty-three (53) new institutions will receive a combined $15 million in pediatric cancer research grants. HHOW offers pediatric cancer research grants for Children’s Oncology of America member institutions in the U.S. The grant winners are chosen by a peer-reviewed and competitive selection process. There are five HHOW grant categories: Impact Grant ($100,000), Young Investigator Grant ($200,000), Hyundai Scholar Hope Grant ($300,000), Hyundai Quantum Grant ($1 million) and the new Quantum Collaboration Grant ($2.5 million). Applications are graded by a panel of scientific reviewers, for their innovation and potential to increase discovery.

Hope Is Always Worth Fighting For
HHOW is committed to increasing awareness and celebrating the lives of child cancer survivors. Kids who fight cancer are brave, courageous and represent hope. They often go devastating treatments on their road to cure. Many continue with life-long health related issues as a consequence of cure. Our goal is to help kids not only survive, but to ensure these kids thrive in their lives after the disease.

This year, we are pleased to welcome two new National Youth Ambassadors. Elizabeth Blair, 11 years old, is from Phoenix, AZ. Carter Gates is 12 years old, from Colorado Springs, CO. These two incredible pediatric cancer survivors will travel the country for the next two years sharing their message of hope. They not only fought pediatric cancer, but they continue to win in life. Click this video to learn more about Elizabeth and Carter.

Celebrities Give A Hand to Hope
Each year, HHOW names one or more celebrities joins us as a part of our annual New York launch event. This year, we are proud to welcome back for a second year renowned multimedia personality and award winning journalist Ms. Soledad O’Brien, to host the event. Additionally, Broadway superstars Betsy Wolfe and Alton Fitzgerald White will provide special musical performance. The Broadway Youth Ensemble will join the festivities, with a number of Broadway inspired show tunes to entertain the audience.

Communication Plan
HHOW launches with an engaging multimedia communications plan to increase awareness to the cause, includes:

  • Times Square Takeover, pop-up awareness event along Broadway & W 44th Street to engage the public in spreading awareness for pediatric cancer.
  • Announcement of 2 new HHOW National Youth Ambassadors who will travel the country sharing their cancer survivor story.
  • Annual kick-off event celebrating 20th anniversary during the New York International Auto Show
  • National Satellite Media Tour
  • Child cancer-survivor and grant winning institutions videos featured on website and YouTube.
  • A re-designed website,, where visitors can view stories of child cancer-survivors, read about funded research, or post a message of hope for a family.

“A key priority for Hyundai dealers is to give back to society and to make sure children have the best possible future for success. We believe that future should be in a world that is free from pediatric cancer,” says Scott Fink, Board Chair and Hyundai dealer owner, Hyundai of New Port Richey. “We know that progress has been made in finding cures for pediatric cancer. With HHOW grants over the past 20 years, innovative therapies and new treatments have been developed. The Hyundai dealers’ across the nation are proud to support this important cause. But our work is not over, and you can count on the Hyundai dealers to remain committed to this fight for as long as it takes.”

HHOW Grants Tour & Youth Ambassadors
The HHOW Grants Tour is a nationwide effort from April to October to travel the country presenting grant checks ranging from $100,000 to $2.5 million to selected children’s hospitals and institution. At each event, we conduct our signature handprint ceremony, at which kids get to put their hands in paint and place it on the HHOW hero vehicle, 2018 Hyundai Santa Fe. These color handprints represent the dreams, journey and hopes of kids fighting cancer. They allow kids from across the nation to join hands in with a common purpose to fight this dreaded disease. Each doctor-grant recipient receives HHOW lab coat and is named a Hyundai Scholar.

Our goal is to #Endchildhoodcancer
Approximately 15,000 children are diagnosed with cancer each year in the U.S. This year HHOW travels the nation in a Hyundai Santa Fe – the official hope vehicle, to the children’s hospital grant winners. The vehicle serves as a canvas for hope, covered with handprints collected from children across the country battling this disease. In September, National Pediatric Cancer Awareness month, HHOW will announce a series of events across the nation to bring greater awareness about the issue.  Supporters and followers of HHOW are invited to post photos or messages on social media using hashtag #EndChildhoodCancer.

For more information about Hyundai Hope On Wheels and to view a list of our 2018 Hope On Wheels grant winners, please visit  You can also follow us on Facebook, Twitter or Instagram at , or

Hyundai Hope On Wheels® is a 501(c)(3) non-profit organization that is committed to finding a cure for childhood cancer. Launched in 1998, Hyundai Hope On Wheels provides grants to eligible institutions nationwide that are pursuing life-saving research and innovative treatments for the disease. HHOW is one of the largest non-profit funders of pediatric cancer research in the country, and primary funding for Hyundai Hope On Wheels comes from Hyundai Motor America and its more than 835 U.S. dealers. Since its inception, Hyundai Hope On Wheels has awarded more than $130 million towards childhood cancer research in pursuit of a cure.


Hyundai Motor America, headquartered in Fountain Valley, Calif., is a subsidiary of Hyundai Motor Company of Korea. Hyundai vehicles are distributed throughout the United States by Hyundai Motor America and are sold and serviced through 835 dealerships nationwide. All new Hyundai vehicles sold in the U.S. are covered by the Hyundai Assurance program, which includes a 5-year/60,000-mile fully-transferable new vehicle limited warranty, Hyundai’s 10-year/100,000-mile powertrain limited warranty and five years of complimentary Roadside Assistance.

For more details on Hyundai Assurance, please visit

Please visit our media website at
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Attachment – 2018 Hyundai Hope On Wheels Grant Winners

Hope Scholar Winners – $300,000 each
Children’s Hospital, Los Angeles- Los Angeles, CA
Children’s Hospital Colorado – Denver, Co
Children’s Healthcare of Atlanta, Incorporated – Atlanta, GA
Children’s Health – UT Southwestern Medical Center/Children’s Medical Center – Dallas, TX
Dana-Farber Cancer Institute – Boston, MA
Fred Hutchinson Cancer Research Center – Seattle, WA
Johns Hopkins University-School of Medicine – Baltimore, MD
Montefiore Medical Center – Bronx, NY
Memorial Sloan-Kettering Cancer Center – New York, NY
New York University School of Medicine – New York, NY
Regents of the University of Minnesota – Twin Cities – Minneapolis, MN
Stanford University – Stanford, CA
Texas Children’s Hospital – Houston, TX
The Children’s Hospital of Philadelphia – Philadelphia, PA
The University of Chicago – Chicago, IL
The Research Institute at Nationwide Children’s Hospital – Columbus, OH

Young Investigator Winners – $200,000 each
Alfred I. duPont Hospital for Children – Wilmington, DE
Children’s Hospital, Los Angeles – Los Angeles, CA
Children’s Hospital Colorado – Aurora, CO
Children’s Research Institute (CNMC) – Washington, D.C.
Children’s Health – UT Southwestern Medical Center/Children’s Medical Center – Dallas, TX
Dana-Farber Cancer Institute – Boston, MA
Emory University – Atlanta, GA
Johns Hopkins University-School of Medicine – Baltimore, MD
Memorial Sloan Kettering Cancer Center (MSK) – New York, NY
Rady Children’s Hospital Foundation – San Diego – San Diego, CA
The Children’s Hospital of Philadelphia – Philadelphia, PA
The Research Institute at Nationwide Children’s Hospital – Columbus, OH
University of Florida – Gainesville, FL
University of Texas M.D. Anderson Cancer Center – Houston, TX
University Hospitals Cleveland Medical Center (DBA University Hospitals Case Medical Center) – Cleveland, OH

Quantum Collaboration Winner – $2,500,000 each
Columbia University Medical Center – New York, NY

Quantum Award Winners – $1,000,000 each
Intermountain Healthcare Foundation – Salt Lake City, UT
Mayo Clinic. – Rochester, MN
St. Louis Children’s Hospital Washington University – St. Louis, MO

Hyundai Girls Day 2018

  • March 6, 2018

The Women@Hyundai Employee Resource Group hosts its 2nd Annual Girls Day Event, kicking off Women’s History Month 2018. The women’s ERG brings in girls hopeful of being among the future leaders of the country for a day of learning and experiencing success at Hyundai.


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Hyundai Motor America Welcomes Ambassador Andrew Young To USA Headquarters

  • February 26, 2018

Hyundai Motor America celebrates Black History Month. Hyundai Motor America continues its commitment to diversity inclusion by hosting Ambassador Andrew Young to speak to their employees to about the importance of black history month and corporate social responsibility. The day was hosted by Hyundai’s Diversity and Inclusion team and Hyundai Soul Employee Resource Group. Major performed.


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Hyundai Motor America To Donate 1,000 Winter Coats For Youth In Detroit During 2018 North American International Auto Show

  • January 16, 2018

This is the eighth annual Hyundai Coats for Kids donation to benefit children in Detroit, MI

DETROIT, Jan. 16, 2018 /PRNewswire/ — Hyundai Motor America will continue its commitment to helping serve the needs of the greater Detroit community through its annual Hyundai Coats for Kids program. This event occurs during the 2018 North American International Auto Show (NAIAS). In its eighth consecutive year, Hyundai will donate 1,000 new winter coats to underserved youth in Detroit. This year, the coats will be distributed through Carstens Academy, a Detroit-based youth organization, and is in partnership with Orchards Children’s Services. The event takes place on Wednesday, January 17th from 9:30am-12:00pm at Carstens Academy. Coats will be available while supplies last.

“Hyundai is committed to being a partner to society and helping to build strong communities,” said Zafar Brooks, Director of Corporate Social Responsibility and Diversity & Inclusion, Hyundai Motor America. “With our annual Hyundai Coats for Kids initiatives, our goal is to serve the needs of kids in Detroit with a practical donation of warm winter coats. We are proud to partner with Carstens Academy and Orchards Children’s Services, in their important work to support the community.”

The Hyundai Coats for Kids program is a part of the company’s ongoing corporate social responsibility mission to give back and serve our local communities. To date, Hyundai has donated over 13,000 winter coats through the program across the U.S.

“We are honored to work with Hyundai Motor America and their commitment to the youth of our community,” says, Mike Williams, CEO, Orchards Children’s Services. “We believe Hyundai exemplifies the kind of leadership that companies should have, to help communities in need. This year’s coat donation will not only keep young bodies warm, but will encourage kids to fulfill their potential through hard work.”

In addition to the Hyundai Coats for Kids event, Hyundai is hosting several initiatives in support of diversity events while in Detroit during the auto show week, including a Martin Luther King, Jr. holiday event with Rainbow PUSH; sponsor of Real Times Media Driven to recognize diverse leaders in Automotive, and the Ajamu Group Multicultural Media Luncheon.

Hyundai Motor America

Hyundai Motor America is focused on delivering an outstanding customer experience grounded in design leadership, engineering excellence and exceptional value in every vehicle we sell. Hyundai’s technology-rich product lineup of cars, SUVs and alternative-powered electric and fuel cell vehicles is backed by Hyundai Assurance—our promise to deliver peace of mind to our customers. Hyundai vehicles are sold and serviced through more than 830 dealerships nationwide and the majority sold in the U.S. are built at U.S. manufacturing facilities, including Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

Hyundai’s 2018 Holiday Lane Celebration

  • December 16, 2017

Hyundai hosted its annual Holiday Lane celebration for the Hyundai community, children residents of Fountain Valley. There were lights, gifts and food for everyone before screening the holiday movie, The Grinch.


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